TCBY, the leading frozen yogurt concept, recently expanded its footprint in Texas with a new store now open in Wichita Falls— marking the 33rd TCBY store in Texas. The owner of the new location is David Weaver, managing partner of Lone Star Yogurt, who has partnered with TCBY to open 200 self-serve locations in Texas in the next 10 years.
The new store is located at 3801 Call Field Road in Faith Village. It is 1,400 square feet and features TCBY’s self-serve concept, which allows customers to make their own frozen yogurt treat by choosing from available flavors and mixing in a variety of toppings.
“With the continued success in Texas combined with customers’ tremendous interest in and support of TCBY’s healthy frozen treat options, the Wichita Falls location will quickly become a landmark in the community,” said Tim Casey, CEO of TCBY.