Business Opportunities Weblog

Turning Dog Poo into Free Wifi

By on May 1, 2012 in Ideas

Poo Wifi

Walyou:

Ad agency DDB teamed up with Mexican Internet Portal Terra in an attempt to clean up the parks of Mexico City from dog droppings and other foul odored objects and materials by rewarding those who make an effort to clean up after their pets.

Pet owners pick up the mess their dogs left and then go to a special weighing spot where they drop the bag in a box that calculates the amount of free wi-fi that should be given according to the weight.

Commercial in Spanish below.

advertising dogs mexico wifi

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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  • http://n.a. cindy hawkins

    My husband, Ricardo is from Mexico City; he will be the first to say it is a wonderful place in many ways…but not in terms of clean air, or a clean environment. We are delighted to hear about this wi-fi link with cleaning dog waste – putting the concept of picking up after your pet, then getting a reward of some service you can really use? Me encanta! Que buena idea!

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