Phil Storage’s company, ShopFlix, allows manufacturers, brokers, and retailers to monitor visual merchandising plans. SoapBox Cincinnati has more:
Shoppers who file purposefully down store aisles may think they’re on a personal mission: bread, juice, tissues, bananas. In fact, retailers design their spaces to remind patrons that while they only need one thing, it wouldn’t hurt to grab a few extras along the way.
So, visual merchandisers and store designers lay out grocery stores with essentials like produce and dairy along the perimeter; convenience stores line checkout lines with candy and gum; and clothing stores use mannequins to display the latest trends.
The problem is, after a store is laid out — particularly stores with multiple brands available — it can be hard to monitor product presentation. The bright pyramid of oranges that was so enticing last week all too quickly becomes a haphazard pile.