We think that there is a huge amount of potential for a Pets in the City franchise in New Zealand. The idea of a luxury pet hotel and doggie daycare is a relatively new concept in this country, but is hugely popular in Europe and the USA. The growth trends we’re seeing in the local market now are similar to those that occurred overseas five to ten years’ ago, so we believe this is an industry on the rise.
We considered our options, such as financing ourselves and opening more branches; approaching angel investors; or selling shares to an active partner. The franchise option meant that we could control the brand and direction of the company. More.