Sacramento Bee:
Move over subs, extreme flavor has made its way to the sandwich category in the form of the new Pizza Hut P’Zolo. The new concept is available in three delicious recipes, Meat Trio, Italian Steak and Buffalo Chicken, rescuing sandwich-lovers from the doldrums of cold cuts. The P’Zolo is available nationwide at Pizza Hut for only $3 for one or $5 for two.
“At Pizza Hut we’re known for constantly dreaming up great new flavor experiences on behalf of our consumers,” said Kurt Kane, Pizza Hut CMO. “When we took a look at the sub category we decided consumers needed us to bring this same approach to that space. We think people are quickly going to see they can get a lot more for their $5 with the new P’Zolo. It’s more than a sandwich. It’s a new flavor creation that is leaving the sub category behind.”