Food and Drink Digital:
Taco Bell hit upon something genius this year with its Doritos Locos taco. It might not be everyone’s cup of tea, but the numbers don’t lie – selling 100 million units in 10 weeks, it was the franchise’s most successful product launch ever. Certainly other franchises can’t be blamed for hoping to capture some of that Doritos-related magic for themselves. So far it looks like the next franchise to hop on board the Doritos Success Express is Subway, who appear to be trying their hand at Doritos nachos.
Reports trickling in pinpoint Nashville, TN as Subway’s apparent premiere Doritos nachos test market. A Subway location within a Nashville Wal-Mart is selling the menu item, which seems to consist of nacho cheese, jalapeños, and nacho cheese Doritos.