Not Content With Pizzas, Pizza Hut Launches Sandwich

LA Times:

We don’t know what Subway ever did to Pizza Hut, but the quirky pizza chain is attempting a “takeover” of the sandwich giant’s market with its new P’Zolo concept.

Pizza Hut? Making a sandwich? Coming from the company that has ringed its crusts with mini-cheeseburgers and stuffed them with hot dogs, it’s not really a stretch.

The chain’s new product, officially launched this week, comes in Meat Trio, Italian Steak and Buffalo Chicken and looks like a cross between a sub, a roll and a Costco-style chicken bake. Each comes with either ranch or marinara dipping sauce and sell for $3 ($5 for two).

Pizza Hut’s bid for sandwich domination involves transforming a pair of Chicago Red Line subway trains into giant P’Zolos and handing out freebies to passengers on Thursday. They’re calling it — natch — a “Subway Takeover.”

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