MarketWatch:
U-Swirl, Inc., parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that the franchise has expanded to Houston, Texas. The Palmer family, area developer for Houston, Texas, has signed a lease for their first of a minimum of ten U-Swirl Frozen Yogurt Cafes to be opened in Houston over the next 48 months.
“We are very excited to be working with the Palmer family on developing the Houston market. Sheryl Palmer, as CEO of one of the largest home builders in North America, and Dale Palmer, with over 25 years in the restaurant business, bring an incredible amount of business savvy to the U-Swirl family while assisting their children in their new venture,” said U-Swirl Chief Executive Officer Rico Conte.