Great Clips Uses Data To Address Franchisee Discontent

Wall Street Journal (blog):

In an effort to spur investment by small businesses and shore up the economy, President Barack Obama signed the JOBS Act into law in April. The law, which makes it easier for entrepreneurs to raise capital through public markets, is a potential boon for a number of business models, including people looking to buy into an existing franchise.

While franchises have obvious benefits – a proven business idea, and marketing and strategic support from the mother ship chief among them – there’s also a downside, which is that franchise owners often allow a competitor to open new a store in or near an existing franchisee’s territory, almost inevitably leading to tension between franchisee and franchisor.

The two sides of the franchise equation need each other. Full post.

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