At this point, TOMS Shoes isn’t just a do-gooder company – they’re a brand with an incredibly strong identity tied to social good. However, back in 2006, Blake Mycoskie was still trying to figure out his own brand identity when he took a trip to Argentina. Having led four entrepreneurial start-ups at age 29, Blake had headed to Argentina to relax. However, when he ran into a volunteer at a shoe drive, he was struck with a way to combine the selling potential of the comfortable alpargata and the needs of impoverished Argentine children, with the buy-one-give-one philosophy that made TOMS famous. TOMS’s straightforward way of thinking took off, selling 10,000 shoes in 2006, its first year of business. By 2010, TOMS had reached the 1,000,000 shoes donated mark, and is showing no sign of slowing down.