Chocolate Business To Tempt Overseas Markets In Expansion Plan

Franchising.net.au:

Chocolatier, cafe and bar franchise Theobroma is taking its sweet treats to the UK as part of its international growth strategy which also includes China, Singapore and India. In the UK store openings are lined up in Birmingham and London for October and November.

Wayne Wright, Theobroma’s franchise and operations manager, told Franchising “There’s a real lack of the concept in the UK. There is nothing that combines chocolate with coffee and food. That’s the main attraction, to have it all in once concept.

“We’re working on a site in Singapore that will open in 2013 in the new Orchard Gardens complex, and we’ve signed a master franchise for New Delhi and one for Mumbai,” he said.


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