The locally sourced, slow-food movement launched countless farmers markets and high-end grocery stores. Now the trend has hit the dog food shelves.
The Well Fed Dog, launched by Newton resident John Edwards, is among the growing number of companies that are taking a bite out of the gourmet pet food market.
Forget the traditional cans of beef with gravy and chicken and rice. Edwards is aiming for the more discerning canine palate with his beef with sweet potato dinner, and salmon and pumpkin combination. Edwards said the meat, fish, and vegetables he uses are human-grade, produced locally when possible, and cooked in a commercial kitchen where caterers put together dishes for human consumption.
Dog owners want to feed their pets healthier meals, Edwards said, and some are willing to pay a premium price.