The world doesnâ€™t necessarily need the gazillion-and-one games that seem available on smartphones. But it could use more apps and services that address the needs of business people with specialized needs. Like farmers.
FarmLogs, a start-up based in Ann Arbor, Mich., is a one of a few new companies that are making a pitch to farmers. It offers a cloud-based software service â€” no software is downloaded; only a Web browser is needed â€” that embodies the latest technology. But in reaching its intended customers, the company must often rely on an old-fashioned medium: in-person selling.