Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.


By incorporating social media into your marketing plan you can speak to current customers more often and broaden your customer reach. This type of marketing can help you announce new products or services, promote sales, specials and events and even help you manage your reputation and brand. I personally use it to promote the women entrepreneurs in my organization to help them increase their visibility and brand name.

Social media marketing is not an investment of money; it’s an investment of time. If you have limited time to market, consider traditional advertising. Social media marketing will take time to build followers but eventually you’ll be able to measure success by tracking your best days and times to engage your audience so you can market to them.

How do you incorporate social media into your marketing strategy?

Photo by Sean MacEntee

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Originally posted by Angela Shupe on August 8, 2012 in bizopy / News.


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