Software Addresses Pizza Franchise Turf Wars

The Australian:

DOMINO’S Pizza will flick the switch on software that will stamp out territory disputes among franchisees that threaten to hurt its $800 million business.

The product will replace years of manual, labour-intensive processes used to outline franchisee territories, which have led to confusion, conflict and revenue loss.

Today, customers are one swipe away from ordering pizza on their iPhone and Android smartphones. Domino’s has been forced into automation because of the sheer growth of its business, said chief information officer Wayne McMahon.

More than 60 per cent of Domino’s sales are from internet-enabled devices, from smartphones to tablet computers, and laptops. This is expected to hit 80 per cent by 2015.


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