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Branding Vegetables

By on September 19, 2012 in Ideas

Photo by funadium

Will kids eat more vegetables if they have catchy brand names)?

First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots. For three days, in 5 school lunch rooms in economically diverse areas, cooked carrots were served. On days one and three, no descriptive labels were placed on the carrot area, but on day two, the carrots were labeled, ‘Food of the Day’ or ‘X-Ray vision carrots.”

Perhaps you’ve guessed that the ‘X-ray vision carrots’ won the carrot-eating contest. Sixty-six percent of the students chose the ‘X-ray vision carrots’, while 32 percent ordered the ‘Food of the Day; 35 percent ate the carrots without a sign on days one and three.

It seems they will!

Photo by funadium.

branding marketing vegetables

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

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