Business Opportunities Weblog

A Tongue Cleaner into Wal-Mart, Via YouTube

By on September 27, 2012 in Featured / Profiles

Orabrush

Can a YouTube video get your business into Wal-Mart? If it goes viral, it just might. The NY Times has more:

On Tuesday, Provo, Utah-based Orabrush Inc. announced its flagship product – a tongue cleaner – would be carried in 3,500 of Wal-Mart Inc.’s 3,800 U.S. stores thanks to a social-media campaign launched two years ago.

Orabrush initially marketed its tongue cleaners directly to consumers with a TV infomercial in mid-2008, according to founder Bob Wagstaff, who invented the product. But the strategy didn’t perform well.

So they turned to YouTube. The rest, as they say, is history. Their first video is below.

marketing video walmart youtube

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

Another Idea: How to Start a Social Media Business