Business Opportunities Weblog

Cutting Back On Drunk Driving

By on September 27, 2012 in Ideas

LaMarion Spence is a managing partner in a winery. Often after wine tasting events, he has had to worry while watching someone get into their car or take the keys from some who drank a little more than they should have. During those times, he has wondered if there is some type of program that would help make it easier for people who drink to stay off the road while they sober up. So, he has devised a for-profit discount program that would work with local businesses to offer deals to drivers so they do not have to drive under the influence.

REDCard, as he has dubbed the concept, would be a car service for individuals, groups, communities and companies whose members find themselves impaired while away from home.

He hopes to make its debut on New Year’s Eve and have it fully up and running in about a year.

With businesses subsidizing the service, it would allow for a reduced taxi and shuttle fare and even discounted hotel rooms.

“It’s a Thursday night, or any night and you did not plan to have more than one glass of wine or beer, but you did,” he wrote in a brief synopsis.

Spence said that is where REDCard comes in. With a toll-free call to 1-855-KALLRED, a number he already has secured, a car is dispatched to your location.

“You climb into the vehicle and hand the driver $5 — along with a REDCard given to you by the establishment, and the driver immediately transports you to your residence or place of lodging,” he said.

Meanwhile, he said the impaired person’s car could be “valet-parked” at a city lot, or taken to the impaired driver’s destination.

Could a program like this work in your city?

Photo by Cristóbal Alvarado Minic

drunk driving services

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  • http://www.hombiz.ru Идеи бизнеса

    The similar program has been started recently in our city, and I am very glad as I already had to use such services, very conveniently…

  • http://www.insuranceclaimshelpforyou.com/punitive-damages.html Jake

    Good idea–I’m in favor of anything that can help cut back on drunk driving. However, would the city have to subsidize this program? Or do the businesses actually bear the cost (aside from the $5) of the service, and if so, how do they profit?

  • http://n.a. Cindy Hawkins

    It’s a wonderful idea. I wish to G*d the ‘decorated NY Detective” who, while drunk driving his car in the Bronx in the early morning, struck and killed a good friend of ours . Would that he’d had the presence of mind, and the chance to choose not to drive while under the influence but be chauffered home. It’s too late for our deceased friend, and the officer. Please, anyone who thinks that drinking and driving are becoming a problem: they probably already ARE. And stay off the road. Any way you can!

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