How is Starbucks Doing it Differently in India?

By Dane Carlson on October 24, 2012 in You Don't Say?

---

The Week:

For one thing, the coffee is made “from beans grown and roasted in the country,” giving local customers a “distinct Indian blend,” says Vikas Bajat at The New York Times. In addition, the menu is tailored to Indian tastes, featuring items like Chicken Tikka Panini, Elaichi Mawa Croissant, and Tamarind Peanut Chicken Calzone. “The trademark Chai Tea Latte is in the menu,” say Meghan Bahree and Margherita Stancati at The Wall Street Journal, “although… to Indian ears, this [translates as] ‘tea tea latte.’”

---

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

---

Another Idea: How to Start a Menu Planner Business

---

• Related Posts
• Related Ideas
• Related Directory
• Related Resources
• Today's Posts