With increasing numbers of consumers using mobile devices to make their holiday purchases, smartphones and tablet computers may be elbowing aside elves as Santa’s helpers this year, experts predict. But small businesses remain woefully unprepared to attract and engage these holiday shoppers, several new studies show. They’ve yet to climb aboard the mobile bandwagon.
Last year, consumers spent more than $20.7 billion shopping using mobile devices, according to a report from Javelin Strategy & Research. That figure is sure to swell this year, experts said.
But the vast majority of small- and medium-size businesses (SMBs) still do not have mobile-optimized sites to take advantage of this on-the-fly spending spree, a study by SMB DigitalScape shows.