Business Opportunities Weblog

Using Halloween as a Marketing Opportunity

By on October 24, 2012 in Ideas

Rotorooter

Entrepreneur:

Spooky noises keeping you awake? Wishing you could call Ghost Busters?

Roto-Rooter, one of several franchisors embracing Halloween as a marketing opportunity, suggests you contact one of its plumbers to take on those things that go bump in the night.

As part of this year’s campaign, the company says “crashes, clanks and bumps” are rarely caused by other worldly things…even when heard by homeowners in notoriously haunted cities like New Orleans, Savannah and Gettysburg.

Ghost stories are nothing new to Roto-Rooter, whose ranks include Jason Hawes, plumber-turned-host of the SyFy Channel’s Ghost Hunters. He’s been seen in Roto-Rooter uniform on the show, and the company promotes Ghost Hunters on its website.

“Most of the time, these unexplained, strange noises are actually a sign of plumbing problems that can, in most instances, be fixed,” Rhode Islander Hawes says in an article on the company’s site.

marketing roto-rooter

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

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