A reader wrote:
I have a problem. I have a company that provides residential housekeepers. Unfortunately, my workers (independent contracts) have been cutting me out of the deal and going to work directly for the homeowners after cleaning for someone for a few weeks. What do I do? How do I keep my clients?
This isn’t a problem, it’s an error in your thinking. Many small businesses make this same exact mistake, so I’m glad that you’ve written because I hope that by correcting your error many others will also benefit.
You think the homeowners are your clients. They aren’t. The housekeepers are your clients.
Bring them new homes to clean. Take care of their billing, taxes, insurance, healthcare, retirement, telephone, scheduling, advertising, etc.
What do you say readers?