In space, what happens to the bubbles in a glass of beer? How do you pour it? Can you even drink beer in space?
Two beer-preneurs plan to find out when they market the first beer in space. BusinessWeek has more:
Jason Held and Jaron Mitchell have a dream. In that dream, you are floating along in the inky black expanse of space. Youâ€™ve just finished a game of zero-gravity tennis, and you are really, really thirsty. You reach out as an ice-cold bottle of beer drifts past, and once the first drop hits your lips, you know your lunar holiday is complete.
For Held and Mitchell, there is nothing far-fetched about this scenario. Held, 40, is an American aeronautical engineer who has worked on NASAâ€™s Hubble Space Telescope; 29-year-old Mitchell owns a successful gastro pub in Sydney. The unlikely duo has teamed up to craft a high-tech brew called Vostok 4 Pines Stout, named after the Soviet rocket that made Yuri Gagarin the first man in outer space. Their goal is to have Vostok stacked in a drink cart on future commercial space flights. â€œ[In] 20 years [we] could very likely be up in outer space for the weekend,â€ says Mitchell, sitting in his pub overlooking Sydney Harbor. To get a jump on the competition, heâ€™s contending not only with the earthly challenges of brewing beer but also with intergalactic ones, namely weightlessness, tastelessness, and downright messiness.
What could be better than earning up to 100% commission on the sales of exciting cruise and destination vacation packages?
Be a part of the number one growth industry while securing your future with residual income.
Earn recurring monthly payments selling mobile websites and apps to local businesses.
Millions of people retire in poverty - but it doesnt have to be this way!
Start a local Social Media and online reputation business. No experienced needed! Only $99 to get started.