How is Starbucks Doing it Differently in India?

The Week:

For one thing, the coffee is made “from beans grown and roasted in the country,” giving local customers a “distinct Indian blend,” says Vikas Bajat at The New York Times. In addition, the menu is tailored to Indian tastes, featuring items like Chicken Tikka Panini, Elaichi Mawa Croissant, and Tamarind Peanut Chicken Calzone. “The trademark Chai Tea Latte is in the menu,” say Meghan Bahree and Margherita Stancati at The Wall Street Journal, “although… to Indian ears, this [translates as] ‘tea tea latte.’”


Featured Opportunities

Related Stories

Leave a Reply

Your email address will not be published. Required fields are marked *