Business Opportunities Weblog

Illuminate Gym

By on November 5, 2012 in Biz Ops

As people begin to look for new ways to eat and stay healthy, they are turning towards gyms. It is simply not cost effective for most people to own the gym equipment they need to get fit, and this is where the opportunity turns to you. Gyms can be cost effective for the consumer and a good opportunity for the right entrepreneur.

Illuminate Gym is one such opportunity. This company is currently looking for potential franchisees that will help them grow their business across the country. They are committed to helping communities in the US work towards a healthy lifestyle. They offer unique services such as their “High Oxygen Training” and also offer a unique “gym culture” which, they feel, has the potential to change the way we look at fitness.

So why should you consider Illuminate Gym over some of the other gym franchises available? Here are a few examples of what they feel makes them unique:

  • People are being exposed to the stereotypical “gym culture” that we want to move away from at illuminate gym because that culture is intimidating and usually alienates those who need help with their fitness the most.
  • People’s goals and needs are not considered at most gyms or by many personal training gyms. Workouts need to be tailor made for each individual client and their personal needs and goals. At illuminate gym we understand that our clients are the core of our business. If there needs are catered to then your business will flourish in your community.
  • People need to be accountable because it’s too easy to hit the snooze button on the alarm clock or to decide they’re too tired after work to get to the gym. However, at illuminate gym personal trainers will keep their clients accountable by setting up specific times for clients to come in and workout. In other words, if people are not committed to their fitness goals then they will also let their personal trainers down.
  • People are looking for something different out of a gym. illuminate gym could be that different gym experience that your clients are looking for.

The initial franchise fee is currently between $9,000-$15,000. By the time you’re done paying for computers, equipment, staff, etc, the cost to start this franchise could be anywhere from $57,850 and $213,350.

[]: http://www.illuminategym.com/

[]: http://www.illuminategym.com/

exercise franchising

Angela Shupe has added 5,783 posts to Business Opportunities Weblog.

Another Idea: How to Start a Personal Fitness Trainer Business

  • http://www.firstfound-blog.co.uk/ Andy @ FirstFound

    Seems like a fairly large outlay. Given the economic climate, lots of people at my gym have given up to save money. Now they just jog.

  • http://www.gymfranchises.net David Seddbrook

    Thanks so much for writing a blog about http://www.illuminategym.com and our franchise opportunities. I also wanted to point out that we have not seen a drop off in our business over the past two years due to the economic climate. At Illuminate Gym we have taken a large gym and shrunken it down to the ‘must have’ state-of-the-art equipment, which in turn has cut our franchisees over head compared to other fitness franchises. Then this savings has been passed along to our customers who can enjoy personal training with at the lowest cost in any community guaranteed. At Illuminate Gym personal training (High Oxygen Training) is not just a service for the most affluent people in our communities because we believe everyone should have the opportunity to have an educated professional with them on their fitness journey. In response to Andy’s comment above I would say that people will pay for a service if it is priced right and they see the value in it. We are in the business of changing people’s lives through fitness and nutritional counseling. We do not sell gym memberships (in fact, there is no gym membership fees at Illuminate Gym) because I agree that gym memberships have little value to the majority of all people. Thanks again and if you have any questions about Illuminate Gym please contact us directly or check us out at http://www.illuminategym.com. – CEO of Illuminate Gym David Sedbrook

  • http://www.illuminategym.com JJ

    I am an Illuminate Gym franchise owner and I can tell you that even in a tough economy people will still pay money to become a better version of themselves. I used to own a membership gym and we went out of business when 24 Hour Fitness moved into town, but Illuminate Gym has been a different experience and the over head is much lower than my larger gym was.

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