Business Opportunities Weblog

Rethinking School Photos

By on November 10, 2012 in Ideas

Stomping Ground

Let’s face it, school portraits are boring. Flat and dull.

The WSJ has taken a a look at the industry and discovered some new companies trying to revitalize it.

Kelsey and Dennis Kleiman of Brooklyn, N.Y., were underwhelmed by their daughter’s school pictures. So Mr. Kleiman, a professional photographer, volunteered to take less-stilted portraits of their daughter’s classmates. It was such a hit with the parents that in 2009 Mr. and Ms. Kleiman, whose children are 3 and 6 years old, founded a school portrait company, Stomping Ground Photo. It is among a handful of companies trying to recast school pictures.

Stomping Ground photographs are taken against a plain background and capture kids doing kid stuff: jumping, laughing, pouting. It is now photographing about 20 schools in New York and Los Angeles. Parents can view proofs online and decide which photos to purchase.

photography photos school

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,209 posts to the site.

Another Idea: How to Start a School Photographer Business

  • http://n.a. cindy hawkins

    Given children’s natural exuberance and often ‘antsy’ energies, these pix are just what the school should order. And unlike our school pictures of fifty years ago that we look back on with a blush and roll of the eyes, these are funny, sweet and I bet will be a pleasure to look at again – six months, or ten YEARS from now!

  • http://www.stompinggroundphoto.com Kelsey

    Thanks Cindy. We think so too.
    Kelsey@stompinggroundphoto.com

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