Business Opportunities Weblog

Three Ways Entrepreneurs Can Profit from Fake Honey

By on November 11, 2012 in Featured

Bees

According to the Food Safety News, three quarters of all honey sold in the United States isn’t something natural that bees produce.

The results show that the pollen frequently has been filtered out of products labeled “honey.”

The removal of these microscopic particles from deep within a flower would make the nectar flunk the quality standards set by most of the world’s food safety agencies.

The food safety divisions of the World Health Organization, the European Commission and dozens of others also have ruled that without pollen there is no way to determine whether the honey came from legitimate and safe sources.

In the U.S., the Food and Drug Administration says that any product that’s been ultra-filtered and no longer contains pollen isn’t honey. However, the FDA isn’t checking honey sold here to see if it contains pollen.

There could be a business opportunity here for someone. Three ideas immediately come to mind.

  1. Guaranteed Real Honey
  2. Some Kind of Inexpensive Home “Real Honey Test”
  3. An association of companies committed to selling real honey

BTW, that’s me in the bee suit holding the frame of honeycomb.

bees honey

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,208 posts to the site.

Another Idea: How to Start a Taste Tester For Food Companies Business

  • http://caninecorner-bmd.webs.com/ Canine-Corner

    Beekeeping is tough business! I have family members who do such! These are good tips. I would add:
    #4 sell your Honey in the local market. Get your local grocery & Health Food stores and farm markets to carry your LOCAL honey!
    #5 Market LOCAL HONEY WITH LOCAL POLLEN WILL HELP WITH ALLERGIES! (It is also a natural topical antibiotic!)

    Good Luck! :-)

  • Skipper

    We purchase honey containing pollen from well respected area names.

  • Gregg

    We have a family-run honey business here in South Africa and only sell 100% pure honey to the public.. I’d love to know where we could find out about exporting some to the USA, does anyone know of a site or company one could contact?

  • Askance

    4. Multimillion dollar lawsuits against the companies passing off what is technically not honey as honey to the public.

    That is so so wrong.

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