As the percentage of senior citizens in the world increase, businesses have been quietly getting themselves ready for the trend.
For years supermarkets have been going crazy trying to speed up the checkout process to get people out of their stores more quickly. Self-checkouts and express lanes have been installed and then expanded in most supermarkets.
Now, K-citymarket, a supermarket chain with more than 70 stores across Finland, is trying out “slow checkout” lanes. The slow checkout is for senior citizens, the disabled and other customers who wish for a more relaxed exit from the supermarket than is currently afforded by more conventional “get them out of here as fast as you can” checkout tracks.
Staff servicing the slow checkout lane don’t just ring up the merchandise but are also trained to assist customers with a variety of manual tasks, including actually transferring the contents of their shopping carts on to the conveyor belt and helping them pack. Staff are also supposed to provide friendly chit-chat with senior customers. And that’s not all – there are armchairs where customers can recline in comfort while awaiting their turn at the register.