Business Opportunities Weblog

History of the Ant Farm

By on November 20, 2012 in Ideas

About.com:

Scientists claim ants can carry more than 50 times their body weight. Milton Levine knows ants can carry far more than that – like the success of his business, Uncle Milton Industries, for 50 years. In 2006, while my father celebrates his 93rd birthday, his famous product, Ant Farm, celebrates its 50th “ant-iversary” of bringing happiness – and bugs – into the homes of people across the country.

How did such an unlikely idea as putting live ants into millions of homes – and charging for it – become such a success? To answer that, we’ll have to go back to Pittsburgh, 1946.

On return from duty (Milt was sergeant of an engineering platoon that built bridges for Patton’s invading army through Germany), Milt and his brother-in-law Joe Cossman saw a baby boom on the horizon, so they decided to start a mail-order novelty company. Their first products included animal balloons, plastic shrunken heads and dwarf tree kits. Remember the “100 soldiers for a dollar” advertised on backs of comic books? That was Milt and Joe’s item. So were plastic rear view mirror shrunken heads and potato shooting “Spud Guns.”

toys

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,208 posts to the site.

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  • http://wahm.business-opportunities.biz Angela Shupe

    I still can’t believe the ant farm is as popular as it is. I enjoyed many weird things as a kid, but owning ants wasn’t one of them. Since those are live ants though, I always wondered how they were fed. Does someone drop crumbs into the container for them to grab and pack away?

  • Jaclyn Wells

    It is weird that the ant farm is so popular. It’s funny how some of the most unconventional ideas become one of the biggest sellers for a company. I have always seen ants crawling around the ground outside carrying huge dead spiders or big leaves and other things that seemed like they would be way to heavy for those little guy’s to tote around, but now that i have read this post i now see that they are obviously made to carry such things.

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