Business Opportunities Weblog

2012 Moxie Awards: “Best” Infomercials

By on December 11, 2012 in Humor

Moxie 2012 Logo 109x 157

The Moxie Awards are given out by the Electronic Retailing Association honoring the “best” infomercials of the year.

The blog, Ridiculous Infomercial Review, has up a review of this year’s Moxie Awards.

You can watch the entire thing below.

All of the nominees are below. The bolded ones are the winners in their category.

Marketer of the Year

  • Guthy-Renker
  • Hampton Direct
  • SENSA

Best Celebrity Presenter

  • Jillian Michaels for NordicTrack Incline Trainer X9i
  • Lisa Varga for DermaWand
  • Mark Ballas for ICON – Booty Firm

Best DR Radio Campaign

  • Protection 1, Mike & Mike on ESPN Radio – R2C Group
  • TrueCar.com “Daddy’s Girl” – Guthy-Renker

Best DR Website

  • Dermawand.com – International Commercial Television
  • Trytemptu.com – TEMPTU
  • Wenhaircare.com – Guthy-Renker

Best Female Presenter

  • Carey Grange for TEMPTU
  • Forbes Riley for SuperClean
  • Rhonda Shear for Ahh Bra

Best Live Shopping On-Air Guest

  • Akos Jankura, Torstar Media Group Television/SHOPTV
  • Dr. Laurie Polis for Proactiv Solution on QVC
  • Susan Lucci for Malibu Pilates Pro on HSN

Best Long Form, DR Corporate Branding

  • Blount, Oregon PowerNow Chainsaw – R2C Group
  • Humane Society of the United States “Shocking Truths” – Euro RSCG Edge
  • Proactiv Solution 13v3 – Guthy-Renker

Best Long Form of the Year, Over $250k

  • ICON, Booty Firm – Euro RSCG Edge
  • INSANITY “Not So Crazy After All” – Beachbody, LLC
  • Proactiv Solution 13 v3 – Guthy-Renker

Best Long Form of the Year, Under $250k

  • Ahh Bra 2 – Torstar Media Group Television/SHOPTV
  • Genie Bra – Tristar Productions
  • Miracle Skin Transformer by Sarah McNamara Beauty New York – Atlantic Coast Media Group

Best Long Form, Beauty

  • Max Clarity – Euro RSCG Edge
  • Proactiv Solution 13 – Guthy-Renker
  • TEMPTU – TEMPTU

Best Long Form, Health

  • Hoveround America – Mercury Media
  • ZQuiet “Stop Snoring” – Envision Response, Inc.

Best Long Form, Housewares

  • Euro-Pro, Shark Lift-Around – R2C Group
  • Hoover WindTunnel Air – Acquirgy, Inc.
  • Temp-Tations – Script2Screen

Best Long Form, Intellectual Property

  • GameFly, Game Center – R2C Group
  • Top Chef University – Harrington Multi Media Marketing
  • Who Knew? – Telebrands

Best Long Form, International DRTV Production

  • Leg Megic X – Oak Lawn Marketing Group
  • Octaspring – Kingstar Direct
  • Pajama Jeans International – Concepts TV Productions

Best Long Form, Sports & Fitness

  • Insanity “Not So Crazy After All” – Beachbody, LLC
  • Jillian Michaels Body Revolution – Dragonfly Productions
  • TapouT XT -  T FIT, LLC

Best Long Form, U.S. Hispanic

  • CarMD – Euro RSCG Edge
  • Paint Zoom – Ideal Living Management, LLC
  • St. Jude’s Children’s Research Hospital – Euro RSCG Edge

Best Long Form, Variety

  • JawSaw – Infomercials, Inc.
  • Little Giant Ladder Xtreme – Infomercials, Inc.

Best Male Presenter

  • Blount, Oregon PowerNow Chainsaw with Matt and Greg
  • Jay Kordich: “How to Live to be 100”
  • Tom Kruse for Hoveround America

Best Mobile Marketing Campaign

  • Ines Secret Mobile Application – Oak Lawn Marketing Group
  • Max Clarity – Euro RSCG Edge
  • Meaningful Beauty – Guthy-Renker

Best Short Form, DR Corporate Branding

  • GoldLine – Two-D Productions 
  • LifeLock “Parallel Lives” – Euro RSCG Edge
  • PetSmart, Small Pets – R2C Group

Best Short Form of the Year, Over $50k

  • Piggy Back Alien – Allstar Products Group
  • Proactiv Solution Dark Spot Corrector – Guthy-Renker
  • Turbo Pak – Infomercials, Inc.

Best Short Form of the Year, Under $50k

  • Bake Pops – Telebrands
  • Snap 2 O -Allstar Products Group
  • Stompeez – Infomercials, Inc.

Best Short Form, Beauty

  • Proactiv Solution 13 “Deep Cleansing Brush” – Guthy-Renker
  • Wen “First Time Users” – Guthy-Renker
  • SkinMedica, VANIQA – R2C Group

Best Short Form, Health

  • LA Weight Loss – Kingstar Direct
  • Strutz – Concepts TV Productions
  • Rogaine “Real Guys” – Caudill & Associates

Best Short Form, Housewares

  • Grout Bully – Bluewater Media
  • Perfect Meatloaf – Allstar Products Group
  • Sticky Buddy – Telebrands

Best Short Form, Intellectual Property

  • Audible, Quality Time – R2C Group
  • Shirley Temple – Two-D Productions
  • We Fix Money – Mercury Media

Best Short Form, International DRTV Production

  • Herbal Megic – Kingstar Direct
  • Proactiv Solution “My Proactiv Life” – Guthy-Renker
  • Proactiv Solution, Sam Willoughby – Guthy-Renker

Best Short Form, Sports & Fitness

  • Flirty Girl Fitness – Savvier
  • ICON Health & Fitness, Weider Speed Weight 100 – R2C Group
  • ICON Health & Fitness, Pro-Form Tour de France Indoor Cycling Bike – R2C Group

Best Short Form, U.S. Hispanic

  • Clave al Ingles – Omni Direct
  • Pedi Spin – Concepts TV Productions
  • Trendy Top – Allstar Products Group

Best Short Form, Variety

  • Blount, Oregon PowerNow Chainsaw – R2C Group
  • Sift N Toss – Concepts TV Productions
  • Snap 2 O – Allstar Products Group

Best Use of an Online Video

  • Bosley, Michael’s Procedure – R2C Group
  • ICON – Booty Firm – Euro RSCG Edge
  • What if Justin Bieber knocked on your door to give you some Proactiv? – Guthy-Renker

Awards Archive

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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