Moxie Awards are given out by the Electronic Retailing Association honoring the “best” infomercials of the year.
blog, Ridiculous Infomercial Review, has up a review of this year’s Moxie Awards.
You can watch the entire thing below.
All of the nominees are below. The bolded ones are the winners in their category.
Marketer of the Year Guthy-Renker Hampton Direct SENSA Best Celebrity Presenter Jillian Michaels for NordicTrack Incline Trainer X9i Lisa Varga for DermaWand Mark Ballas for ICON – Booty Firm Best DR Radio Campaign Protection 1, Mike & Mike on ESPN Radio – R2C Group TrueCar.com “Daddy’s Girl” – Guthy-Renker Best DR Website Dermawand.com – International Commercial Television Trytemptu.com – TEMPTU Wenhaircare.com – Guthy-Renker Best Female Presenter Carey Grange for TEMPTU Forbes Riley for SuperClean Rhonda Shear for Ahh Bra Best Live Shopping On-Air Guest Akos Jankura, Torstar Media Group Television/SHOPTV Dr. Laurie Polis for Proactiv Solution on QVC Susan Lucci for Malibu Pilates Pro on HSN Best Long Form, DR Corporate Branding Blount, Oregon PowerNow Chainsaw – R2C Group Humane Society of the United States “Shocking Truths” – Euro RSCG Edge Proactiv Solution 13v3 – Guthy-Renker Best Long Form of the Year, Over $250k ICON, Booty Firm – Euro RSCG Edge INSANITY “Not So Crazy After All” – Beachbody, LLC Proactiv Solution 13 v3 – Guthy-Renker Best Long Form of the Year, Under $250k Ahh Bra 2 – Torstar Media Group Television/SHOPTV Genie Bra – Tristar Productions Miracle Skin Transformer by Sarah McNamara Beauty New York – Atlantic Coast Media Group Best Long Form, Beauty Max Clarity – Euro RSCG Edge Proactiv Solution 13 – Guthy-Renker TEMPTU – TEMPTU Best Long Form, Health Hoveround America – Mercury Media ZQuiet “Stop Snoring” – Envision Response, Inc. Best Long Form, Housewares Euro-Pro, Shark Lift-Around – R2C Group Hoover WindTunnel Air – Acquirgy, Inc. Temp-Tations – Script2Screen Best Long Form, Intellectual Property GameFly, Game Center – R2C Group Top Chef University – Harrington Multi Media Marketing Who Knew? – Telebrands Best Long Form, International DRTV Production Leg Megic X – Oak Lawn Marketing Group Octaspring – Kingstar Direct Pajama Jeans International – Concepts TV Productions Best Long Form, Sports & Fitness Insanity “Not So Crazy After All” – Beachbody, LLC Jillian Michaels Body Revolution – Dragonfly Productions TapouT XT - T FIT, LLC Best Long Form, U.S. Hispanic CarMD – Euro RSCG Edge Paint Zoom – Ideal Living Management, LLC St. Jude’s Children’s Research Hospital – Euro RSCG Edge Best Long Form, Variety JawSaw – Infomercials, Inc. Little Giant Ladder Xtreme – Infomercials, Inc. Best Male Presenter Blount, Oregon PowerNow Chainsaw with Matt and Greg Jay Kordich: “How to Live to be 100” Tom Kruse for Hoveround America Best Mobile Marketing Campaign Ines Secret Mobile Application – Oak Lawn Marketing Group Max Clarity – Euro RSCG Edge Meaningful Beauty – Guthy-Renker Best Short Form, DR Corporate Branding GoldLine – Two-D Productions LifeLock “Parallel Lives” – Euro RSCG Edge PetSmart, Small Pets – R2C Group Best Short Form of the Year, Over $50k Piggy Back Alien – Allstar Products Group Proactiv Solution Dark Spot Corrector – Guthy-Renker Turbo Pak – Infomercials, Inc. Best Short Form of the Year, Under $50k Bake Pops – Telebrands Snap 2 O -Allstar Products Group Stompeez – Infomercials, Inc. Best Short Form, Beauty Proactiv Solution 13 “Deep Cleansing Brush” – Guthy-Renker Wen “First Time Users” – Guthy-Renker SkinMedica, VANIQA – R2C Group Best Short Form, Health LA Weight Loss – Kingstar Direct Strutz – Concepts TV Productions Rogaine “Real Guys” – Caudill & Associates Best Short Form, Housewares Grout Bully – Bluewater Media Perfect Meatloaf – Allstar Products Group Sticky Buddy – Telebrands Best Short Form, Intellectual Property Audible, Quality Time – R2C Group Shirley Temple – Two-D Productions We Fix Money – Mercury Media Best Short Form, International DRTV Production Herbal Megic – Kingstar Direct Proactiv Solution “My Proactiv Life” – Guthy-Renker Proactiv Solution, Sam Willoughby – Guthy-Renker Best Short Form, Sports & Fitness Flirty Girl Fitness – Savvier ICON Health & Fitness, Weider Speed Weight 100 – R2C Group ICON Health & Fitness, Pro-Form Tour de France Indoor Cycling Bike – R2C Group Best Short Form, U.S. Hispanic Clave al Ingles – Omni Direct Pedi Spin – Concepts TV Productions Trendy Top – Allstar Products Group Best Short Form, Variety Blount, Oregon PowerNow Chainsaw – R2C Group Sift N Toss – Concepts TV Productions Snap 2 O – Allstar Products Group Best Use of an Online Video Bosley, Michael’s Procedure – R2C Group ICON – Booty Firm – Euro RSCG Edge What if Justin Bieber knocked on your door to give you some Proactiv? – Guthy-Renker Awards Archive