When Waitrose decided to stock Fraser Doherty’s SuperJam in its stores, he became the youngest entrepreneur to make it into a major supermarket chain. However, that is not where his achievements end, reports Sunderland Echo.
Fraser was just 14 when, using his gran’s recipes, he developed a healthier jam with 100 per cent fruit and no added sugar.
Fraser started off selling his produce at farmers’ markets and to delicatessens before signing a deal with Waitrose in 2007.
Four years on and SuperJam supplies more than 2,000 supermarkets in the UK, including Tesco, Asda, Sainsbury’s, Morrisons and Waitrose.
Fraser said: “What my story shows is that what can begin for anyone as a hobby or a passion in their kitchen, bedroom or garage with a bit of love and imagination can grow into something amazing, something that changes your life – SuperJam has certainly changed mine.”
|100 People you Should Follow on Twitter in 2014|
|How the heck does the stock exchange work, anyway?|
|This Video Will Make You Wish You Were an Entrepreneur in the 1980s|
|The Chinese Train That Never Stops|
|Even the Shopping Cart Needed Marketing|
|Entrepreneurs Take Too Many Showers|
|Science is Cool, Even the Science of Christmas Trees|
|3D Print Your Unborn Baby|
|How to Attract Better Clients|
|The Economics of North Dakota’s Oil Boom|