Business Opportunities Weblog

Start a Business That Already Has Competition

By on January 7, 2013 in You Don't Say

Muscles vs Weak

The Tennessean:

In many ways, starting a business that already has competitors in the market can actually be an advantage. That is why businesses tend to cluster together.

Where is a good place to start a new gas station? On a corner that already has three gas stations. People already go to that location to buy their gas. Where is a good place to start a restaurant? In an area with other restaurants, where people are already going when they want to dine out.

By pursuing a strategy of going into an existing market, your goal is do things better, faster or cheaper. So being visible with the competition so the market can see that you offer advantages helps bring in customers.

What do you think?

Photo by CWA Studios /ShutterStock.

competition

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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  • league

    you’re all right ! people like to go shop cluster places shopping. starting a business that already has competition needs innovation. for example, there are so many B2B companies already, but there are still more and more coming out, like weiku.com. they exit because they are changing and developing.

  • http://www.candleforex.com/ CandleForex

    Your right Dane. With a few exceptions if there is no competition there is no demand. So when starting out, ironically its easier if you got competition!

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