Business Opportunities Weblog

Advertising on Online Maps

By on January 17, 2013 in Ideas

Target from the sky MIT Advertising Lab:

Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall. Poynter Online talks about realtors tapping into satellite imaging tools. Google Maps Mania is running a log on map hacks, some of them by businesses. Scavengeroogle is an armchair scavenger hunt based on the service – you too can have people looking for your brand landmark (like, again, the Target stores).

via TP Wire Service.

advertising

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,209 posts to the site.

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  • http://www.mobiletracker.net Jon Gales

    That Target is right next to Chicago O’Hare–millions of people fly right over it every year. It’s not for Google Maps :P.

    (You can hear the planes as they fly over when in the store–they are about 100ft up. It’s *right* next to the airport.)

  • http://www.petercooper.co.uk Peter Cooper

    More info related to this story here and here. :)

  • http://steveamiller.blogspot.com/ SM

    Let’s be serious! Considering a lot of the Google Maps satellite photos are over 1-2 years old, I think this is a Target store which is simply helping emergency services to locate their store and potentially doing a little branding to airline passengers (location is in a flight pattern for O’Hare) rather than “discovering” the value of rooftop ads.

    Don’t get me wrong… As the usage of mobile wireless grows and more users are utilizing these maps, I think that it’s an idea with legs. Now… it’s just way ahead of its time!

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