Business Opportunities Weblog

Don’t Follow Your Passions

By on January 30, 2013 in Books / Featured

So Good They can't Ignore you

Inc.:

Imagine you’ve agreed to give advice to a group of business students but you can’t think of a theme. Here’s a guaranteed winner: Go with “Follow your passions… and do what you love!”

That’s advice everyone loves to hear. You’ll kill.

You’ll also be wrong.

“Telling someone to follow their passion–from an entrepreneur’s point of view–is disastrous,” says Cal Newport, Georgetown University professor and author of So Good They Can’t Ignore You: Why Skills Trump Passion in the Search For Work You Love. “That advice has probably resulted in more failed businesses than all the recessions combined… because that’s not how the vast majority of people end up owning successful businesses.

“Passion is not something you follow,” he adds. “Passion is something that will follow you as you put in the hard work to become valuable to the world.“

business ideas love passions

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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