Business Opportunities Weblog

Cleaning Noses Makes Duo Money

By on February 3, 2013 in Ideas

Gross, but profitable!

Cleaning out the snot-filled noses of children has become an entrepreneurial success story for Julie Pickens. She just wished her kids were more impressed.

“It’s kind of gross,” confessed Pickens, 44, who launched Boogie Wipes with fellow mother and co-founder Mindee Doney, 35, in the spring of 2008. “It’s kind of a funny business to be in, not your norm. We built a business around boogers.”

Pickens, whose daughter was initially “embarrassed” by the business, readily laughs about snot and all its permutations – even the irony of her own last name. But she doesn’t joke around about revenues, noting Boogie Wipes’ sales are projected to reach $10 million in 2011, compared to less than $1 million the first year.

The Beaverton, Oregon venture has carved out a niche in the massive personal care industry by infusing hygienic wipes with saline to gently clean up the crusty noses of children beset with colds and flu.

weird

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

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  • http://n.a. Cindy Hawkins

    I LOVE IT!! Like the song says, “You can do anything thatcha want to…All you need is to get your boogie down!!”

  • http://www.business-opportunities.biz Dane Carlson

    Disgusting. :)

  • http://n.a. Cindy Hawkins

    Hey, wanna talk about their “gross” revenue?

  • http://www.maidsandcleaners.com/burbank_CA_maids.html Burbank maid service

    Yeah its disgusting. But it has been a disgusting million dollar revenue venture.

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