Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
Run your eyes over this lot: elderflowers, rhubarb, gooseberries, rosehips. Get the picture?
If “old-fashioned” popped up, you’d be right – these were the flowers and the fruits your granny put to good use in her kitchen. Now, for Christchurch marketing entrepreneur Mark Dillon, these ingredients represent a business opportunity.
Five years ago Dillon was planning to import a range of ciders. As a brand manager in the liquor industry he had become aware of international interest in what he calls “nostalgic products” – that is, the old way of fruits grown at home and made at home into drinks and cordials.
In today’s celebrity-mad world, “foraging” is the latest must-do for a chef. The story usually plays out with a chef, a basket overflowing with picturesque ingredients (mushrooms, seaweed, weed-weeds), and a photographer.
Dillon has developed a business based on foraging for once well-known garden and wild ingredients, including one still widely regarded as the flower of a weed tree.