If you’ve been an entreprenuer (or have wanted to be one) for longer than you’ve been on the internet, you’ve probably seen Don Lancaster’s book Incredible Secret Money Machine. If you’ve misplaced, or read and reread your copy until it fell apart, you’ll be happy to know that you don’t need to buy a $82 paperback copy on Amazon and that you can instead download a PDF of the 160 page book from the author’s website here.
To give you some idea what the book is like, here’s the first page:
If this was one of those get-rich-quick books, we would probably start out by telling you how many zillions of dollars I am making and how I need a wheelbarrow to haul it daily to the nearest bank.
Well, I don’t use a wheelbarrow. The rattrap carrier on my five-speed bicycle works just about as good, and there’s no point in going to the bank every day, particularly since it is closed on weekends. And, no way am I into zillions of dollars. Just into the fractional megabucks, nothing more. At least just yet. But it’s something I can live with for the time being.
All of this good stuff is done with my incredible secret money machine. Your incredible secret money machine is your own small computer, craft, or technical business. Done within the guidelines of this book, your incredible secret money machine can make you filthy rich beyond your wildest dreams.
We are going to look at lots of the nuts-and-bolts details of getting your money machine off the ground and flying right side up. That’s what this book is all about. But, before we even start, there’s a few entrance requirements we have to agree on. Here are the basic beliefs you must have to build your money machine on
First, you have to be heavily into a technical or craft trip on a total lifestyle basis.
The absolute single most important thing in your life has to be doing something technical or artistic in a better and a different way than anyone else. You can decide what the trip is-it can be actionin-motion photography, low-cost hobby computer hardware, 5 improving weaving looms, doing quality printing and presswork, developing sanely priced small business computer software, building furniture, developing alternate energy systems, sailing, ceramics, robotics, underground housing, portraiture, blacksmithing, community access communications, or just about anything else that is both highly personal and creative.
Your own trip has to be the absolute center of everything you do, everything you work with, and everything you believe in. Doing it has to be much more important to you than making money, more important than worrying about what people think, and more important than behaving, competing, or complying the way that others think you should.
Second, you must want to stay in control.
You have to feel that everything in your money machine reflects you and that purposely keeping the scale of your money machine small is the only way to keep in control. This means you won’t want to spend much of your time hassling others, reporting to others, or competing with others in any way, shape, or form. For your money machine to work, you have to want to spend much of your time, energy, and effort improving both yourself and the general goodness of the technical or craft trip you are into.
Third, your Income goals should be Just enough to keep going
Getting filthy rich should be nowhere in your plans. So long as you can continue doing what you like in the direction you want to go, that’s all that should matter. The great irony of your incredible secret money machine is that the less you strive for income, the more of it will come your way, and, more importantly, the more you will be able to do with what you already have.
Any time or effort spent directly toward making money is time not available for your main trip. This is wasted time and energy that eventually hurts you rather than helps.
Fourth, you have to be gentle
Your incredible secret money machine has to be gentle on yourself, gentle on people, and gentle on the environment Your money 6 machine should be forever small and decentralized. It should never compete head-on with others. It should complement and advance what others are doing. Your money machine’s products should genuinely help people at a fair or more-than-fair price, never being a ripoff either to suppliers or to customers. If your particular money machine is into high technology, make sure it is appropriate technology used only when it clearly and genuinely is the best approach to what you are doing.
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