With malls and shopping centers staring at record vacancies, The Star Tribune reports the lowly pop-up store is making a comeback. And it’s no longer limited to the fly-by-night store, as major chains try to wisely spend the cash they do have.
Toys ‘R’ Us just opened 80 temporary stores across the country in an aggressive play for the holiday toy shopper. Splashy fashion brands like Gucci and Gap are using temporary stores to market new product lines. And for the first time in years, mom-and-pops are getting a crack at prime real estate at affordable prices.
The glut has given merchants more choices, better locations and an edge at the negotiating table with landlords who are highly motivated to keep as many lights on as possible.
Photo by Star Tribune.
|A Day in the Life of a Mortician|
|50 Years, 50 Toys|
|Chicago Shuts Down Innovative Business|
|They Harvest Christmas Trees By Helicopter?|
|UnBrella: Turning the Umbrella Upside Down|
|How to Embed Your Online Store Directly Inside Your Viral Videos|
|100 People you Should Follow on Twitter in 2014|
|How the heck does the stock exchange work, anyway?|
|This Video Will Make You Wish You Were an Entrepreneur in the 1980s|
|The Chinese Train That Never Stops|