Robert K. Sigal, M.D., board-certified plastic surgeon in the Washington, D.C.-area plastic surgery practice The Austin-Weston Center for Cosmetic Surgery, is seeing firsthand technologyâ€™s direct effect on the demand for plastic surgery.
â€œPatients come in with their iPhones and show me how they look on [Appleâ€™s video calling application] FaceTime,â€ says Dr. Sigal. â€œThe angle at which the phone is held, with the caller looking downward into the camera, really captures any heaviness, fullness and sagging of the face and neck. People say â€˜I never knew I looked like that! I need to do something!â€™ Iâ€™ve started calling it the â€˜FaceTime Faceliftâ€™ effect. And weâ€™ve developed procedures to specifically address it.â€