Dog Bowls Built From A Pet’s Perspective

For Jane Grant, creating the perfect dog bowl meant not only making her dog happy but helping dogs all over the world, according to her article on Sky News.

Travelling worldwide with work, I searched in vain for a bowl that would make it easy for my family dog to eat with less mess and less noise.

So I created one from a pet’s perspective, investing my own cash alongside a grant from Invest NI.

Working out designs with the University of Ulster and TrufflePig, we had a brainwave. Why not create a stand that tilts the bowl at the best angle for feeding?

The bowl “hugx” the floor eliminating normal mess. It can be used even if pets are wearing a veterinary collar.

Hugx bowls are clean, hygienic and assist owners tackling pet obesity by allowing owners to change the depth of the bowl.

Finance is a big issue when you’re starting up a company. My marketing budget was small, so I only sold online and then went out to trade shows in Germany with Invest NI and UK Trade & Investment (UKTI).

We were getting feedback online from Germany, Japan and America, so we started looking at trade shows in those areas. Within seven months, Dubai Duty Free and Bahrain Duty free were stocking our products.

In the same trip, we revisited a trade show in the USA and scored sales and secured a distributor.

Now we export to USA, Japan, Germany, France, Egypt, Canada, Dubai and Bahrain and we’re in discussions with Portugal and Russia.

Photo from Hugx


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