Entrepreneur Stumbles Into Black-Light Parties


Brandon Ross built Abstract Media LLC, his part-time event planning business, in March 2010 by looking for deals on online markets like Craigslist and eBay.

Ross, a policy analyst for the Transportation Cabinet, has a room in his Vicky Way home full of projectors, public address systems, wireless earpieces, and audio and video recorders that he’s collected, mostly through online deals, and rents to customers.

He checks Craigslist and eBay daily for deals on equipment. Ross found a 10-by-10 projection screen worth $1,000 for $170 on Craigslist, a site he prefers because sellers will sometimes accept trades.

In fact, that’s how Ross became interested in black-light parties. He’s put together three in the past nine months, he says.

“I got a black light off Craigslist, and I thought, ‘I’m going to try the black-light parties,’” Ross said.

Ross, 38, bought ultraviolet-reactant makeup, hairspray and paint, which are hard to find in bulk, for the parties, and he says they’re popular for birthdays.

“The only thing I can think is they have seen this on MTV or some other party show,” Ross said. “(The University of Louisville) has a big black-out party every year.”

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