Men Shop Online, Even While in Stores
By Dane Carlson on March 27, 2013 in News
Do you use a smartphone to do product research when you’re shopping in a retail store? According to a survey by Men’s Health magazine and GfK Roper, 27% of men look up product reviews while shopping.
Women may be shopping commandos, but men are catching up to them. One big reason is men’s ease with using digital tools.
A June 2011 found that men not only check online for the best prices on products and services in traditionally “male” categories such as auto and tech, but they also do a significant amount of online comparing of prices in more “female” sectors like health/wellness and food/cooking.
Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.
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