Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Photo by [F]oxymoron

At a small bookstore in New York City, if you’ve seen one book, you’ve seen them all, because the shop only sells one book, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission. The author rented the small retail space to promote his book for a few weeks. The NY Times has more:

The book is Mr. Kessler’s account of NASA’s 2008 Phoenix Mars Lander mission, reported during 90 days inside mission control, in Tucson, alongside 130 leading scientists and engineers. Publishers Weekly calls the book a “slightly offbeat firsthand account of scientific determination and stubborn intellect” that “delivers a fascinating journey of discovery peppered with humor.”

The store is part marketing ploy, to be sure (Mr. Kessler is a creative director at an advertising agency), but also part meditation on the meaning of the book in an age of e-readers and a bankrupt Borders.

“This makes books feel like an art installation,” he said. “We should care about them.”

Mr. Kessler said he was inspired by restaurants like the Meatball Shop on the Lower East Side. “I was thinking about people that just sell one thing really well,” he said. Religions, he reasoned, ply a single book. Why can’t a bookstore? He calls himself the Monobookist.

Photo by [F]oxymoron.

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Originally posted by Dane Carlson on April 28, 2013 in Books.

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