$1 Million Selling Rubber Duckies

V 2 Quacker Gift Shop

CNN Money:

Since founding Quacker Gift Shop in 2005, Jennifer Brown and Steve Kudron get this question a lot: Is there money in selling rubber ducks?

Yes. So far, about a million dollars worth.

Their duck-themed shop — selling everything from a wedding greeting card to the ubiquitous rubber duckie — attracts customers of all ages, and Denver-area tourists, too. “How do you turn a $2 duck into a million-dollar business? It’s because you grab a hold of something people know and remember, and you leverage that,” said Kudron.

There’s plenty to leverage. Rubber ducks became popular in the 1970s after Ernie the Muppet from “Sesame Street” made the song “Rubber Duckie” famous.

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