Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.



Water is precious in Jordan, where shortages have prompted decades of rationing and exacerbated tensions with Israel. Nader Atmeh and his sons, Hassan and Moutaz, want to do their part by eliminating the traditional car wash in the Middle East. They say their waterless washing business, Keenwash, is saving Jordan hundreds of thousands of gallons a year.

Keenwash uses a nontoxic, almost entirely biodegradable spray-on liquid. Mixed and bottled at the Atmehs’ factory on the outskirts of Amman, the water-based blend of surfactants and polymers softens and emulsifies dirt so it can easily be wiped off a vehicle’s exterior with a cloth. Cleaning a midsize sedan such as a Toyota (TM) Camry or BMW 3 Series uses about 5 ounces of the liquid and takes 15 minutes or so. (A typical drive-through wash uses about 50 gallons of water.) Keenwash operates three cleaning stations in mall parking lots and sends cleaners to homes and businesses. It doesn’t plan to sell its line of cleaners in stores; its business model is to sell franchises to aspiring entrepreneurs.

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Originally posted by Dane Carlson on April 30, 2013 in Profiles.


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