Niche Biz: Pet Insurance
By Dane Carlson on May 14, 2013 in Ideas
Laura Bennett, CEO of Embrace Pet Insurance:
In America, 65 percent of households have dogs or cats, yet only 1 percent of those pets have pet insurance. Across the ocean, 25 percent of cats and dogs carry pet health insurance in the U.K.
British people don’t mind insurance very much. In the U.K., when pet health insurance came out 35 years ago, it delivered upon its promise, creating a positive experience, which is now backed by lots of advertising. In the U.S., early on, pet insurance didn’t pay what people expected it to, and the relationship with insurance in general is a bit rocky here. But it is slowly turning around.
Photo by Hannamariah/ShutterStock.
Business Opportunities Weblog editor and publisher Dane Carlson
lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001
. He has added 12,208 posts to the site.
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