The Restroom Business: 2theloo

By on May 29, 2013 in bizopy / Ideas


OK, this is the weirdest business I’ve seen all day.

2theloo (to the loo) is a chain of Dutch restrooms. Each visit to the restroom costs 0.50 euros ($0.68). It seems, that in Europe, restrooms are not considered a public service and you pretty much have to pay for them everywhere.

2theloo was created in 2011 because we thought it is strange that even in the busiest places it was difficult to find a clean restroom. Even though that would be the perfect place to have one.

That’s why on February 17th we opened our first restroom shop in Amsterdam and in the coming months we will be opening many more in shopping districts, shopping centers and train and gas stations all over Europe.

Besides clean toilets, we provide a variety of other services, like a shop with toiletry-related products and sometimes even a coffee corner.

2theloo strives to provide you with the best service and a pleasant, clean restroom experience. In addition, we’ll surprise you with special restroom designs by artists, illustrators, and sculptors. We hope to see you soon at 2theloo!

2theloo is looking for franchise partners and commercial property owners in all countries.

Would something like this fly in your town? I know it wouldn’t in mine, but we’re very rural here. We live so far out in the country that my young boys are accustomed to finding a tree. We’ve actually had “situations” in lawn and garden centers when we visit the big city.

franchising weird


Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,208 posts to the site.

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  • http://wahm.business-opportunities.biz Angela Shupe

    I agree, this wouldn’t be very successful where I am either. Around here, free public bathrooms are abundant. I couldn’t imagine having to pay for one.

  • Dean in Australia

    There are plenty of people around who would pay to use a public toilet.

    In and around the cities, corporate offices & shopping centres.

    Theres nothing like knowing all your toiletries are available and a clean seat to sit on that a homeless person hasn’t slept in the night before.

  • L. Noguchi

    Really a great idea! I’ve been to Amsterdam and many of the pay public toilets are pretty bad!