Entrepreneur Makes Sleep Pay

BusinessWeek:

The result is the SleepTracker, a watch-like monitor and alarm that users wear on their wrists to record their sleep patterns and awaken them at an optimal time within the window they have chosen. The alarm goes off when the lightest sleep stage is reached during that window, reducing early morning grogginess. The monitor also records sleep stages throughout the night, converting it into data that can be analyzed over time with tracking software.

Loree, 39, has sold more than 250,000 units in 35 countries but still runs his $3 million Innovative Sleep Solutions as a one-person business from his Atlanta home.


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