If widely used it could save councils a fortune and save anyone from ruining a favourite item of clothing by sitting on chewing gum.
The gum has already gone on sale in the United States and the money raised by the flotation will be used to launch the gum brand in Europe.
The chewing gum can be easily removed from clothes using soap and water, and wads dumped on the streets can also be easily washed away.
Photo by Limarie Cabrera
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