Today in Entrepreneurial History: August 10

On this day in 1948 – Candid Camera makes its television debut after being on radio for a year as Candid Microphone.

The show involved concealing cameras filming ordinary people being confronted with unusual situations, sometimes involving trick props, such as a desk with drawers that pop open when one is closed or a car with a hidden extra gas tank. When the joke was revealed, victims would be told the show’s catchphrase, “Smile, you’re on Candid Camera.”

The show often played its hidden-camera pranks on celebrities as well: one episode had actress Ann Jillian (who is Lithuanian) scheduled to make a small donation to a Lithuanian charity. When police officers informed her a con artist was behind the charity, they convinced her to donate a much larger amount with the assurance that he would be arrested when he accepted the check. After the arrest attempt, Jillian was told the man was running a legitimate charity, a set-up that forced her into acting as though she had intended to donate hundreds of thousands of dollars all along.

In another episode, the show filmed the reactions of citizens after they saw the former President Harry S. Truman walking down the street, occasionally stopping to ask the time.

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